Castings in Casablanca: Where to Find Them and How to Apply

Casablanca is the heart of Morocco's modeling industry. If you want to model in this country, Casa is where the volume is. More brands, more agencies, more studios, more opportunities per square kilometer than anywhere else in Morocco. This guide covers everything you need to know about finding and booking castings in the city.

Whether you live in Casablanca or are considering traveling there for work, understanding how the city's modeling scene operates gives you a significant competitive edge.

Why Casablanca Is Morocco's Modeling Capital

The numbers tell the story. Over 60% of Morocco's e-commerce brands are headquartered in or around Casablanca. The city is home to the country's major advertising agencies, production houses, and fashion brands. From the Derb Omar wholesale district to the Maarif boutiques, the demand for models is constant.

Casablanca also has the infrastructure. Professional photography studios, hair and makeup artists, stylists, and creative directors all concentrate here. When an international brand wants to shoot a campaign in Morocco, Casa is almost always their base of operations.

Where to Find Castings in Casablanca

Online Platforms

The most efficient way to find castings in 2026. Platforms like Haiba aggregate casting calls from brands across Casablanca, letting you browse and apply from your phone. No more endless WhatsApp chains or missed Instagram Stories. Create a profile, set your location to Casablanca, and the relevant opportunities come to you.

Agencies

Casablanca has several established modeling agencies. They receive briefs from brands and match them with models from their roster. Getting signed with an agency in Casa means a steady stream of casting calls, but it also means a 15 to 25% commission on your earnings. The major agencies are located in the Maarif, Gauthier, and Racine neighborhoods.

Instagram

Follow every Casablanca-based photographer, fashion brand, and creative agency you can find. Many post casting calls on Stories with short deadlines (sometimes 24 to 48 hours). Hashtags to watch: #castingcasablanca, #modelcasa, #castingmaroc, #shootingcasa. The downside is that you need to check constantly, and many calls get lost in the feed.

WhatsApp Groups

The Casablanca modeling community runs on WhatsApp. There are active groups specifically for casting calls. To find them, network with photographers and other models at shoots. Once you are in one group, you will get invited to others. Be aware that these groups can be chaotic, with lots of noise alongside legitimate opportunities. Always verify any casting call before showing up.

The Maarif and Gauthier Creative Scene

If Casablanca has a creative district, it is the Maarif/Gauthier area. This is where you find photography studios, fashion boutiques, creative agencies, and the kind of cafes where models, photographers, and art directors hang out. If you are new to Casa's modeling scene, this is the neighborhood to explore.

Key spots for networking: the area around Boulevard Moulay Youssef and Rue du Parc. Several well-known studios are located within walking distance of each other. Pop into galleries and events in the area. Attend any fashion or creative event happening in Maarif. The modeling community in Casa is concentrated enough that you will start seeing familiar faces after a few weeks.

Gauthier has also become a hub for advertising agencies and production companies. If you are looking to get into advertising work, knowing who operates in this area is valuable intelligence.

Types of Work in Casablanca

E-commerce for Casablanca Brands

This is the single biggest source of modeling work in the city. Casablanca brands, many of them operating from the Derb Omar area or online, need constant product photography. During peak seasons (Ramadan, wedding season, Eid, back-to-school), some brands need models every single day.

E-commerce shoots in Casa typically pay 800 to 3,000 DH per day depending on experience. The pace is fast. Expect 20 to 50 outfit changes per day. The look brands want is clean, commercial, and relatable. You do not need to be a traditional "fashion model" for this work.

Advertising

Casablanca's advertising agencies manage campaigns for major Moroccan brands: telecom companies, banks, consumer goods, automotive. These campaigns pay significantly more (3,000 to 20,000 DH per day) but the casting process is more competitive. Expect callbacks, fittings, and sometimes multiple rounds of selection.

Events and Fashion Shows

Brand launches, store openings, fashion events. Casablanca has a busy event calendar, especially during Ramadan and the fall fashion season. Event work pays 1,000 to 4,000 DH and often leads to follow-up bookings with the same brand. Fashion shows happen year-round, with peak season in spring and fall.

Social Media and Content Creation

More and more Casablanca brands are hiring models specifically for social media content. Reels, TikTok videos, Stories. This is a hybrid role where you need to be both photogenic and comfortable on camera. Rates range from 1,000 to 5,000 DH per session. Check our rates guide for detailed breakdowns.

Major Studios and Shooting Locations in Casablanca

Knowing where shoots happen helps you plan logistics and understand the market.

• Professional studios in Maarif/Gauthier: several well-equipped spaces with cycloramas, lighting setups, and changing areas. These are where most advertising and catalog shoots take place
• Brand showrooms: many e-commerce brands have in-house studios at their offices or warehouses. Locations vary but many cluster around Ain Sebaa and Sidi Moumen industrial areas
• Outdoor locations: La Corniche for lifestyle shoots, the old medina for editorial work, the Hassan II Mosque area for dramatic backdrops, Anfa Place for high-end commercial content
• Rooftop locations: increasingly popular for fashion and lifestyle content. Several riads and hotels in the city center offer rooftop access for shoots

Networking in Casablanca's Modeling Scene

In a relationship-driven industry, who you know matters. Here is how to build your network in Casa.

• Attend every fashion event you can: even if you are not walking in the show. Be seen. Introduce yourself to photographers, stylists, and other models. Carry your comp card or have your Haiba profile ready to share via QR code
• Collaborate with photographers: TFP shoots are networking opportunities as much as portfolio builders. A photographer who likes working with you will recommend you to brands
• Stay connected with other models: they share casting information, warn about problematic clients, and often recommend each other for jobs they cannot take themselves
• Be professional on every job: your reputation spreads fast in Casa. A single great experience with a stylist can lead to five more bookings through their network

Seasonal Patterns in Casablanca

Understanding the rhythm of the market helps you prepare for busy and slow periods.

• January to February: moderate activity. Spring/summer collections start shooting. Good time for TFP and portfolio building
• March to April: ramps up. Ramadan campaigns shoot in advance. Caftan brands begin their season. Demand increases noticeably
• May to July: peak season. Wedding season drives massive demand for caftan and evening wear models. E-commerce brands are in full production. This is when you can earn the most
• August: slower. Many brands take vacation. International productions sometimes come to Morocco during this period for the good weather
• September to October: strong pickup. Fall/winter collections, back-to-school campaigns, fashion events
• November to December: steady. Holiday campaigns, year-end events. Not the busiest but consistent work is available

How to Stand Out in Casablanca's Competitive Market

Casablanca has the most opportunities but also the most competition. Here is how to differentiate yourself.

1. Be reliable: it sounds basic, but in a market where no-shows and last-minute cancellations are common, simply being dependable makes you stand out. Show up on time, every time
2. Keep your profile current: update your photos every 3 to 6 months. Keep measurements accurate. Add new work as it comes in. An active, current profile on Haiba gets more visibility than a stale one
3. Develop a specialty: become known for something. Maybe you are the best caftan model in the game. Or the most reliable e-commerce model who can do 50 looks in a day without losing energy. Or the model who creates amazing social media content. Specialization leads to referrals
4. Respond fast: when a casting call goes out, the first qualified applicants have a significant advantage. Check your messages multiple times a day and respond within hours, not days
5. Build relationships, not just transactions: remember the names of photographers, stylists, and art directors. Send a thank-you message after shoots. The models who build genuine relationships get called first for new projects

Practical Tips for Models Living Outside Casablanca

If you are based in Rabat, Marrakech, Tangier, or elsewhere, here is how to work the Casa market.

• Day trips from Rabat: the Al Boraq train gets you from Rabat to Casa in about 45 minutes. A round trip costs around 150 to 300 DH. You can easily do a day shoot and return home the same evening
• Staying in Casa for busy periods: during peak season (May to July), consider renting a room for a few weeks. Airbnb options in Maarif or Gauthier start around 200 to 400 DH per night, less if you find a monthly arrangement
• Ask for travel coverage: many brands, especially for advertising work, will cover your transport to Casablanca. Always ask before accepting the booking
• Build a Casa network remotely: use Haiba to apply to Casablanca castings from anywhere. Many initial selections happen based on your online portfolio, with in-person fittings or callbacks only for shortlisted candidates

Frequently Asked Questions

Is Casablanca the only city with modeling work?

No, but it has the highest volume by far. Marrakech, Rabat, and Tangier all have active modeling markets. However, a model who works the Casa market will generally have access to 3 to 5 times more opportunities than any other single city.

Do I need a car to model in Casablanca?

It helps but is not essential. The tram covers many central areas. Taxis and ride-sharing apps work for getting to studios in less central locations. Budget 50 to 100 DH per day for transportation if you don't drive.

How competitive is the Casablanca market?

It is competitive, but there is enough work for everyone who is professional and consistent. The models who struggle are usually those who are unreliable or have outdated portfolios. If you show up on time, look like your photos, and are easy to work with, you will find work.

What is the best area to live in as a model in Casablanca?

Maarif and Gauthier offer the best proximity to studios, agencies, and creative hubs. They are also well-connected by tram. Budget-wise, expect to pay 3,000 to 5,000 DH per month for a shared apartment in these areas.

This article is part of the Modeling agency Morocco blog. The platform connects Moroccan models directly to brands and creatives: free profile for models, verified access for brands, paid shoots held in escrow until the release is signed.